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We manage the healthtech industry’s most complicated, profound issues that can change the future health of millions.

Crisis prevention

Risk assessments

Litigation support

Crisis simulations

Social reputation

Employee issues

Executive issues

Industry issues

Critical issues training

Reputation recovery











Every company is vulnerable to crises. Disruptive health technologies in particular can be subject to litigation, patent disputes, regulatory issues, recalls, and disparaging commentary echoed across social media. Uncontrolled issues can devastate a brand’s reputation, valuation, employee morale, and survival.

Our award winning crisis management approach has successfully solved more than 20 critical U.S. and global issues. We manage all internal and external communications in real time as events unfold, and maintain credibility, and confidence in products, services, leaders, companies, and entire industries.

We use a variety of approaches such as our Concentric framework below for rapid analysis and strategic triaging to respond, recover, and rebuild reputations.

Crisis Management




Thermal is proud to be named Provoke’s 2020 SABRE Awards Winner in Crisis Management for managing the global fallout from the #CRISPRbabies human germline editing situation – one of the most consequential and shocking announcements in history. This key industry recognition rewards our unique understanding of this issue and our high-impact crisis management capabilities in challenging and vital scientific areas.

The outcome of the project was a rebuilding of trust in CRISPR technology through a global education campaign of 50+ speaking opportunities, 30+ broadcast projects, and 400+ pieces of coverage in tier 1 print media with 85% average domain authority, reaching a 15B online readership and resulting in 34M unique coverage views and 8M social media views.

To learn more about this SABRE award winning project, click here.

We rebuilt trust in a democratizing precision genome engineering tool inspiring millions with its potential to help solve many of the underlying issues across our society such as genetic disease, food shortages, and the negative impacts of climate change.


Thermal has also been named PRWeek 2020 Awards Finalist – Best in a Crisis. To view the complete list of Finalists, click here.

To view the extensive industry-shaping media coverage, speaking events, and brand name collaborations we have secured specifically within the CRISPR space, click here.

We continue to guide and guard the long-term reputation of CRISPR – humankind’s most critical health technology.


positive editorial features


unique coverage views


leadership & education events


The novel coronavirus known as SARS-CoV-2 that causes COVID-19 disease is an unprecedented situation and our greatest public health threat.

Since the onset of the COVID-19 pandemic, Thermal has been dedicated to the safety and well-being of our staff and community, and to the needs of our clients. We understand that this is a watershed moment for all companies, especially health technology companies. This is the time that thoughtful, transparent leadership, strategic planning, and clear communications are more vital than ever.


Coronavirus Covid-19


Thermal actively supports companies and organizations working to diagnose, treat, and cure COVID-19 and other infectious diseases. We also advise clients not directly addressing COVID-19 on how they can maintain business continuity, navigate our new reality, and position their businesses for a post-pandemic world.

Please contact us if you would like to discuss an appropriate and agile crisis communications strategy.

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