Abbott

Focus

Diabetes

Services

Public Relations

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Abbott’s FreeStyle InsuLinx blood glucose monitoring system is a touch screen meter that logs insulin doses and glucose readings together. It is an all-in-one solution for insulin users.

Challenge

How do you support the European launch of a new health technology product?

Approach

Our team created a communications campaign to understand and educate patients and providers and leverage allies including patient advocates and key opinion leaders. The E.U. rollout was customized per country using detailed consumer and HCP mapping, insights, data, and language considerations.

Impact

The FreeStyle InsuLinx System was successfully launched across seven E.U. countries and well positioned to compete against rival products to provide thousands with a timely BGM product to help more than 33 million diabetes patients manage their condition.

#Diabetes

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