Invitae
Invitae is a genetic information company whose mission is to bring comprehensive genetic information into mainstream medical practice.
Challenge
How do you educate and engage health consumers in a new market while trying to bring the power of genetic information to life?
Approach
We partnered with Invitae to boost patient engagement and drive awareness and adoption of its industry leading clinical genetic testing offering.
Impact
Our services included content and messaging development, educational videos, and a refresh to the patient website.
We also worked with Invitae to write and direct a patient testimonial video that captured one family’s journey. The result was a compelling story that won a 2016 Telly Award, which is hosted by the creators of the Academy Awards and Emmys.
31%
patient leads increase
10+
patient assets
2016
Telly Award
What is genetic testing? How is it different than family history? Invitae was looking for a new, creative way to answer these questions. We created several animated videos that became key tools for the company’s patient education program.
Increasing patient engagement required a substantial update to Invitae’s patient facing materials and website. We helped transform their patient site from a basic portal to a dynamic site filled with rich content and educational information.
