nugen solo

NuGEN

NuGEN provides innovative NGS and genomic sample prep products to ensure robust and reproducible results for researchers seeking to predict disease risk and drug response, potentially shortening the path to treatment. Tecan acquired NuGEN in 2018.

Focus

Diagnostics

Services

Brand, Content, Events, Social

VISIT THE SITE

Challenge

How do you creatively engage potential customers of a provider of sample preparation solutions and then empower them to take action?

Approach

We partnered with NuGEN to develop an integrated scientific communications roadmap that included messaging, scientific trade and business media relations, branding, email marketing and lead generation, and social media.

Impact

NuGEN wanted a unique look for the product launch of their Ovation® SoLo RNA-Seq System. To complement a full media launch, we developed new brand visuals for online advertising, customer communications and conference exhibit materials.

Our program increased NuGEN’s media coverage, site traffic, inbound inquiries and customer engagement.

55%

media coverage increase

81%

conference engagement increase

71%

website traffic increase

Nugen place it

Nugen place itNugen place it

mockup-of-a-heather-t-shirt-lying-on-a-solid-surfaceNugen mug

This is a unique website which will require a more modern browser to work!

Please upgrade today!