Hero image of Thermal's social media services for healthtech


We help brands influence audiences and perceptions using commercially effective social engagement.

Ad design


Animation & video

Channel development

Community management

Competitor analysis

Content curation

Conversion tracking

Crisis management

Deployment tools

Influencer marketing


Paid campaigns

Partnership programs

PPC Management

Real-time monitoring



Social listening

Strategy development


campaign engagements


relevant followers increase


video views

Bio, health technology, and sustainability audiences expect brands to meet them where they congregate online. Strategies to achieve that connection and validation have evolved rapidly, yet many teams have not changed their approach.

We provide a flexible social media approach covering planning, creative, paid media, community management, and influencer campaigns. The roadmaps that we build correctly use resources, budget, and do not cause internal drag on teams.

Our Funnel framework below offers a straightforward process to create and deliver content effectively and boost relevant engagement.  It focuses on three distinct audiences and addresses the fact that an increasing lack of impact has made organic reach inefficient.

Organic reach is dead. Brands need to rethink how they build awareness, drive engagement, and create resulting action.


The Funnel breaks down into specific groups and actions. Broadly, we split audiences into three groups – unknowns, acquaintances, believers – and speak to each differently.

We typically lead with dynamic assets such as video and invest in paid media spend. That approach catapults brands beyond low traction organic reach to break through the noise and obtain meaningful results.

To discuss a social media campaign, please contact us.

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