Alchemy

Approach

Thermal partnered with Alchemy to develop and execute a comprehensive launch strategy designed to resonate with key audiences.

The approach leveraged Alchemy’s unique story – rooted in its founders’ extensive experience managing the world’s largest HIV access program in Africa – and its transformative mission to integrate in-house pharmacy operations with clinic-based care.

Key elements of the launch included:

• • Crafting Compelling Messaging: Highlighted Alchemy’s ability to triple patient reach at its Oklahoma City pilot location and its plans to expand across 20 states, addressing unmet needs for HIV and HCV populations.
  • Securing High-Impact Media Coverage: Secured a detailed exclusive feature in Forbes, positioning Alchemy as a transformative leader in healthcare access, followed by targeted coverage in Endpoints News to amplify its visibility among industry stakeholders.
  • Strategic Use of Announcements: Tied the $31M seed financing, led by Andreessen Horowitz and supported by investors like Earvin “Magic” Johnson, to Alchemy’s ability to scale its operations and impact, ensuring a compelling narrative for both media and potential partners.
  • Showcasing the Founders’ Credibility: Emphasized the team’s track record in dispensing over 25 million prescriptions across all 50 U.S. states and their innovative approach to addressing barriers in the U.S. pharmacy system.

Impact

Thermal’s strategic efforts ensured Alchemy’s launch was impactful and positioned the company as a leader in transforming pharmacy access for underserved communities. The launch press release was well received and by securing an exclusive feature in Forbes, we highlighted Alchemy’s innovative model and its ability to triple patient reach in its pilot program.

This momentum not only attracted interest from clinics and providers but also reinforced Alchemy’s mission to revolutionize healthcare access through technology and innovation.