Noyo

Focus

Insurtech, Health APIs, Bentech

Services

PR, Brand, Content

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Noyo is the leading API platform powering the age of connected insurance.

Challenge

How do you establish thought leadership in the insurtech space and generate awareness with key audiences, including top talent?

Approach

We partner with Noyo to communicate their insurtech solutions for benefits platforms and insurance carriers, and build Noyo’s brand as an essential piece of the modernizing insurance industry.

We work closely with Noyo’s marketing team to:

    • Refine foundational messaging, positioning and corporate narratives
    • Develop strategic media relations programs and campaigns
    • Drive thought leadership initiatives through industry awards and speaking opportunities
    • Bolster recruitment efforts by showcasing company culture and leadership through “Best Places to Work” submissions and key content placements

Impact

Our media campaigns with Noyo focus on partnership announcements and product milestones, and inserting the company and executive team into broader industry conversations and narratives.

CEO Shannon Goggin has been featured on Crunchbase’s Female Founders Series and provided commentary on industry activity in TechCrunch. She has also been featured on podcasts such as Outcomes Rocket and Health Tech Spotlight.

In addition to national technology and business media, we focus on reaching Noyo’s customers and partners through trade media covering the insurtech and bentech industries. When Noyo announced a partnership in May 2021 with Unum, we secured feature coverage in Employee Benefits News, a high priority trade publication. The article was syndicated on another priority industry trade publication Digital Insurance, and was included in Digital Insurance Morning Newsletter daily for a full business week.

We have robust programs for awards opportunities and speaking engagements, which have resulted in a 2021 MedTech Breakthrough Award for Healthcare Insurance Innovation and a speaking role at a premier industry conference Insuretech Connect.

We also advise on hiring related activities and support content development to showcase Noyo’s company culture and attract top talent. Together we created a thought leadership piece for Noyo’s VP of Engineering which we secured placement for in Built in SF titled “Here’s How to Build a Growth-Ready Engineering Team.”

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