Noyo

Approach

We partner with Noyo to communicate their insurtech solutions for benefits platforms and insurance carriers, and build Noyo’s brand as an essential piece of the modernizing insurance industry.

We work closely with Noyo’s marketing team to:

• • Refine foundational messaging, positioning and corporate narratives
  • Develop strategic media relations programs and campaigns
  • Drive thought leadership initiatives through industry awards and speaking opportunities
  • Bolster recruitment efforts by showcasing company culture and leadership through “Best Places to Work” submissions and key content placements

Impact

Our media campaigns with Noyo focus on partnership announcements and product milestones, and inserting the company and executive team into broader industry conversations and narratives.

CEO Shannon Goggin has been featured on Crunchbase’s Female Founders Series and provided commentary on industry activity in TechCrunch. She has also been featured on podcasts such as Outcomes Rocket and Health Tech Spotlight.

In addition to national technology and business media, we focus on reaching Noyo’s customers and partners through trade media covering the insurtech and bentech industries. A recent article in Employee Benefits News, a high priority trade publication for Noyo, showcased the potential of their technology to transform the way consumers experience benefits: This tech company believes benefits management should be as easy as using Venmo

This followed up feature coverage in the same publication covering Noyo’s partnership with Unum in May 2021, which was syndicated on another priority industry trade publication Digital Insurance. The piece was also included in Digital Insurance Morning Newsletter daily for a full business week.

We have robust programs for awards opportunities and speaking engagements, which have resulted in a 2021 MedTech Breakthrough Award for Healthcare Insurance Innovation, selection as a UCSF Health Award Quarterfinalist in the Consumer Prevention category, and a speaking role at a premier industry conference Insuretech Connect.

We also advise on hiring related activities and support content development to showcase Noyo’s company culture and attract top talent. Together we created a thought leadership piece for Noyo’s VP of Engineering which we secured placement for in Built in SF titled “Here’s How to Build a Growth-Ready Engineering Team.”