Ribbon Health
Ribbon Health is a leading healthcare data platform delivering the most comprehensive information on doctors and insurance plans through a seamless API layer.
“In today’s health care system, it is too difficult to find accurate and reliable data on the cost and quality of care. We created Ribbon to empower people to make health care decisions that are more high-quality, cost-effective, and convenient.”
Nate Maslak – Co-founder and CEO, Ribbon Health
Challenge
How do you drive awareness around the provider data problem and demystify APIs for healthcare?
Approach
Ribbon makes it easier for patients and caregivers to find and coordinate care they need – and make important healthcare decisions – based on reliable, connected data.
The company’s platform empowers payers, providers, and digital health solutions with the data and infrastructure needed to enable accurate provider directories, simple referral management, and efficient care navigation.
We work closely with Ribbon’s marketing team to develop and execute an integrated strategy for communications, content and brand building that supports commercial goals, drives awareness and thought leadership, and attracts top talent.
To establish a strong foundation for storytelling and positioning, we began with a refresh of corporate and customer messaging before developing a roadmap for content and media relations.
Core communications activities are supplemented with a proactive strategy for securing speaking opportunities, industry awards and recognitions, and communications that support the company’s recruiting and hiring needs.
Impact
Our partnership with Ribbon continues to be incredibly collaborative and strategic.
Together we have refined and continue to evolve Ribbon’s mission and story as well as the value they provide to their customers, which include providers, health insurance companies, health benefits platforms, and digital health companies.
We focus on creating visionary content that positions Ribbon’s role as a thought leader and early innovator for provider data and the industry more broadly.
To bring Ribbon’s solution to life and clarify the complex problems they are solving, we supplement written content with visuals, infographics and animations developed by our Studio creative team.
This content is deployed across various channels including Ribbon’s blog and social media, and is leveraged by the sales and business development teams.
To showcase Ribbon’s mission and the impact of their technology on patients, we examined the patient journey and all of its challenges and inefficiencies.
This piece needed to be relevant for all of Ribbon’s unique audiences and understandable for the lay audience, and translate into engaging social posts.
We developed numerous thought leadership pieces to explain the implications of Ribbon’s work to solve the foundational challenge of provider data in healthcare, ranging from its impact on future innovation to its place in driving better health systems post-pandemic.
As Ribbon continues to add industry leaders and innovators to their growing list of partners, we work closely with both Ribbon and partner teams to execute strategic public relations campaigns announcing these collaborations.
To learn more, visit ribbonhealth.com
