Brand

We increase brand trust by integrating strategy and design-thinking with culture, values and purpose.

Activation

Architecture

Audits

Guidelines

Identity

Naming

Positioning

Voice

Campaigns

Messaging

Packaging

Interactive

Illustration

Environments

Rebranding

Customer journeys

Employer branding

Co-branding

Brand publishing

Bio, health technology, and sustainability audiences need to believe in a brand’s mission. The organizations and leaders we work with pursue the greater good and embrace the complex challenge of developing and delivering incredible health improvements to people.

We support that effort by establishing a clear sense of identity and purpose. We collaborate to improve their ability to tell timely, memorable stories about why and how they are uniquely suited to solve our most pressing healthcare issues

Create meaningful connections to people by shaping your brand identity and experience to clearly establish value, significance, and loyalty.

Every organization is four things at once: what it can actually do, what it believes it is, what an audience gets from it, and what the market assumes. Brand is the work of making all four agree. Our Quadrant below sets out the four and where most technical companies are silent.

Thermal framework · Brand

The Brand Quadrant

Every organization is four things at once. Brand is the work of making all four agree.

True · inside

Competence

What the science can actually do. The platform, the data, the people, the evidence base.

Believed · inside

Identity

What the organization believes it is. Mission, values, the story told internally.

True · outside

Benefit

What an audience gets from it. The clinical, commercial or environmental payoff.

Believed · outside

Image

What the market assumes. Reputation as it exists before anyone reads the data.

True → believed

The gap between evidence and belief. Brand work closes it.

Inside → outside

The gap between what a company means and what an audience receives.

Most companies

Are strong in one quadrant and silent in three.

Most technical companies are strong on competence and have never deliberately built the other three, so the market’s image of them has little to do with the evidence. Closing that gap is what Thermal’s brand work is for..

To discuss a brand project, please contact us.