Social

We help brands influence audiences and perceptions using commercially effective social engagement.

Ad design

Analytics

Animation & video

Channel development

Community management

Competitor analysis

Content curation

Conversion tracking

Crisis management

Deployment tools

Influencer marketing

Live-streaming

Paid campaigns

Partnership programs

PPC Management

Real-time monitoring

SEO

SEM

Social listening

Strategy development

21⁺MM

campaign engagements

300⁺K

relevant followers increase

8⁺MM

video views

Bio, health technology, and sustainability audiences expect brands to meet them where they congregate online. Strategies to achieve that connection and validation have evolved rapidly, yet many teams have not changed their approach.

We provide a flexible social media approach covering planning, creative, paid media, community management, and influencer campaigns. The roadmaps that we build correctly use resources, budget, and do not cause internal drag on teams.

Our Funnel framework below offers a straightforward process to create and deliver content effectively and boost relevant engagement. It focuses on three distinct audiences and addresses the fact that an increasing lack of impact has made organic reach inefficient.

Organic reach is dead. Brands need to rethink how they build awareness, drive engagement, and create resulting action.

Audiences in this sector expect to be met where they gather, but reach and credibility are not the same asset and they do not travel in the same direction. Before a reporter files or an investor commits, someone calls a specialist to ask whether the claim holds. What the field already thinks of your work shapes that answer.

Our Reference Check below sets out the four audiences watching, and the order in which belief travels between them.

Thermal framework · Social

The Reference Check

Credibility is not distributed outward. It is looked up. Everyone who matters checks the same source before they act.

The source

What the field thinks of your work

Formed by researchers who read your papers, posts and claims closely. It cannot be bought, advertised into, or corrected by volume — and it is already formed before anyone calls.

Who checks it, before they act

Investors & analysts

asks

“Does the data support the claim?”

Diligence calls go to people in the field, not to your channels. They also check what you post against what you filed.

Press & industry

asks

“Is this safe to print?”

A reporter sources the field before writing, and again if the story gets contested. Your feed is the reference document they read first.

Who inherits the answer

The public

Patients, students, the generally curious. They never run the check themselves. They receive whatever verdict the two audiences above arrived at, and reach at this level does not change it.

Reading all of it

Regulators, policymakers and institutional reviewers sit outside the check entirely. Every post is discoverable and quotable in a filing or a hearing.

We typically lead with dynamic assets such as video and can invest in paid media spend. That approach catapults brands beyond low traction organic reach to break through the noise and obtain meaningful results.

To discuss a social media campaign, please contact us.