Hero image of Thermal's content marketing services for healthtech companies

Content

We develop and distribute content that increases awareness and interest in breakthrough solutions to key health and science challenges.

A/B testing

Adaptive content

Bylined articles

Content calendars

E-books

Email marketing

Landing pages

Native advertising

Scientific posters

Webinars

Article & blog content

Digital ad content

Social media content

Micro content

Marketing automation

Education materials

Newsletters

Whitepapers

Infographics

Opinion editorials

Bio, health technology, and sustainability audiences need insightful content that accurately frames why they should engage with new scientific and medical approaches.

We help brands and their executives develop a voice and craft stories that redefine what is possible. We then address the needs of audiences by developing custom content programs that educate and drive brand loyalty and marketing-influenced revenue.

Audiences are saturated with weak, lowest common denominator content and generic health and wellness perspectives. Share stories that elevate expectations.

Audiences in this field are saturated. Volume is not the problem. Provenance is. A programme built on one defensible piece of original work reads differently from one assembled out of restatements, and the people you most need to persuade can tell the difference inside a sentence.

Our Content Cascade below shows how one act of original thinking becomes seventeen surfaces.

Thermal framework · Content

The Content Cascade

Acts of original thinking. Seventeen surfaces.

Source
A defensible piece of original work
Proprietary data, a technical result, a genuine position on a contested question. Everything downstream inherits its credibility, and nothing downstream can exceed it.
Long form
Whitepaper
The full argument, with method.
Long form
Byline
One claim, placed under a name that carries weight.
Long form
Explainer
The science made legible to a non-specialist.
Short form
Thread
Chart
Pull quote
Conference slide
Newsletter item
Investor update
Recruiting page
Pitch proof point
Podcast clip
FAQ entry
Media kit asset
Sales one-pager
Explainer graphic
Conference abstract

We analyze results and iterate to continually position brands as valuable resources that help educate and spur positive action.

To discuss a content project, please contact us.

50+

integrated content campaigns

100+

lead generation campaigns

64%

avg. engagement increase

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