Public Relations
We tell the stories of how breakthrough science and medicine can radically improve our society.
84+
avg. domain authority
20+BN
media impressions
50+
front page/cover stories
Bio, health technology, and sustainability brands need to distill and package breakthrough science into meaningful stories that inspire hope and action.
We have deep experience working across multiple health technology sectors, services, and products. Our expertise is in explaining the challenges of accelerating complex biomedical research and funneling critical therapies and technologies into the healthcare system to benefit people at scale.
We typically begin the process by constructing rigorous, thought-provoking narratives and working closely with the most respected trade and business reporters and producers around the world.
Securing featured coverage is an art that requires a mix of domain knowledge, honest storytelling, insightful data, and relationships with influential media willing to help engage audiences in conversations that matter.
Coverage is not one audience. It is five, and they sit at different altitudes. A result that a specialist journal will examine closely is not yet a story a national desk will run, and a national story that arrives before the evidence does tends to be the last one that outlet writes about you. Our Coverage Ladder below sets out the five rungs, what each one changes, and how a story scales between them.
Rungs get skipped. We have seen it work and we have seen it cost a client two years of access. What decides the outcome is whether the claim can survive the altitude it has been taken to. Knowing that in advance is the judgment you are hiring, along with the relationships to place a story on the rung it is ready for today.
The Coverage Ladder
Coverage has altitude. The work is knowing which rung a story can carry today, and how to scale it up from there.
Every day, millions of people experience the results of our work through market-changing corporate news, detailed technical updates, executive profiles, and compelling human interest stories, delivered across multiple online and offline platforms and channels.
We believe in quality over quantity and have a stellar track record in consistently securing tier 1 trade and elite business coverage for the most innovative health and science brands, executives, and researchers.
Whether it be media relations support on the #CRISPRbabies situation, executive thought leadership, or vital fundraising announcements, our high-touch senior counsel guides clients to affect massive and meaningful change.
To discuss a PR project, please contact us.
